The future of football in China.

The Strategy of Borussia Dortmund & the huge potential of sport marketing.

The Strategy of one of the most famous football clubs in Europe &             The Potential of virtual advertising in China for European Companies.


  • Benjamin Wahl - Head of China, Borussia Dortmund
  • Bastian Pätzold - Director Greater China, Lagardere Sports
  • Jörn Höcker - Senior Director Germany, Lagardere Sports

BVB | Borussia Dortmund is the intense footballing experience that has electrified the masses since 1909. No other club in Germany has higher attendance figures or sells more season-tickets. In the 2016/2017 season, an average of 79,653 fans per game packed into the Signal Iduna Park - the best stadium in the world according to the London Times newspaper. This enormous cohesion is firmly anchored in the club's sincere, genuine and gritty mentality, as well as its palpable ambition. The result: honors in the shape of the UEFA Champions League, the World Club Cup, European trophies, eight German championships and four German Cups - and real love from the best fans in the world. 

Lagardère Sports | is a leading sports marketing agency with a global network of local experts dedicated to delivering innovative solutions that meet our clients' needs. We believe sport inspires emotions and passion that are essential to enriching people's lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to providing our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.


Benjamin Wahl | Head of China | Borussia Dortmund

Benjamin Wahl is responsible of BVB's China office in Shanghai which was established in 2017; Formerly he was leading the China business for league-opponent Bayer 04 Leverkusen and transferred to Borussia Dortmund in 2017. With its presence in China Borussia Dortmund will emphasize its efforts to maintain the leader for Chinese football youth development and to be closer to fans & partners.

Jörn Höcker | Senior Director Premium Partnerships | Lagardère Sports Germany

Jörn Höcker is responsible for the premium marketing rights of the global portfolio of Lagardère Sports and in charge for the new technology of virtual advertising, which is an absolute game changer for the sports marketing industry.

Bastian Pätzold | Director Corporate Partnership Greater China | Lagardère Sports

Bastian Pätzold is the key person for sustainable and suitable partnerships in sports between China and Europe and responsible for the global credentials of Lagardère Sports in the Chinese market.


Date: 14 June 2018, 6.30 p.m.

Venue: German Centre Beijing | DRC Liangmaqiao

11th Floor, Unit 1101A, DRC Liangmaqiao Diplomatic Office Building

19 Dongfang East Road, Chaoyang District, 100600 Beijing, PR China

Contact: Mr. Felix Wiebe, felix.wiebe@germancentre.cn

Registration: Please use the registration form on our website or send an email to events@germancentre.cn

Our tenants.